Imagine your target customer. They’re in the market for a product like yours. Opening their web browser, they search. The search brings up your product, or maybe it doesn’t. Your potential customer compares options. What brands offer this product at what price? Are there different models available? What are the differences between them? They settle [...]
Farm-to-table is an increasingly important facet in local food economy that businesses are learning they can’t ignore. While some might consider it a strange movement that has no basis in cost-effectiveness, the Mount Bakery of Bellingham, Washington is a case that proves sourcing food locally not only builds their bottom line, but their bond with [...]
Most of us do not realize the staggering amount of food we throw away in today’s society -- and much of it, it turns out, doesn’t need to be disposed of at all. From production, to packaging, to store shelves, to the consumer, there are countless ways for us to fortify our food system and [...]
In a recent post, we mentioned Google Express as an up-and-coming challenger to Amazon’s tight grasp on ecommerce in the U.S. Despite Google’s own ubiquitous brand, many consumers either haven’t heard of it or don’t know how it works. Google is a household name. It’s a noun, a verb, and likely your browser homepage. Publicity [...]
With Amazon wanting to get its claws into the physical retailing market, a lot of questions have stemmed from their recent acquisition of Whole Foods. Today, we’ll look at what’s happened since the acquisition, along with its current and potential effects on ecommerce and packaging. Earlier this year, natural food store Whole Foods was spiraling before they [...]
As with almost all other products that are bought and sold in the 21st century, pharmaceuticals are being ordered over the internet and shipped via mail more frequently. It’s a growing trend, but is it viable -- or even ethical -- enough to become the new way we get our medicine? In the United States, [...]
Cryptocurrency has become a hot topic over the course of the past few years, with some hailing it as the future of money. However, many of us don’t really understand what it is or how it works. Let’s break down where it came from, why it’s useful, and where the trends seem to be headed. [...]
Amazon makes up a dominant portion of our online sales -- so much so that we often don’t even bother looking beyond it to try and find better deals or more convenient service. Many businesses find it easier to simply sell through Amazon Marketplace rather than trying to compete on their own. However, there are [...]
A recent report by Internet Retailer found that worldwide sales from online marketplaces surpassed $1 trillion in 2016. Huge corporations are battling it out for a piece of the pie, and consumers seem more than happy to continue the trend. What do eleven Bill Gates clones, the GDP of Mexico, and last year’s worldwide sales from [...]
While Amazon Marketplace seems like a good idea when taken at face value, there have been widespread gripes from private and commercial sellers using the program. With that in mind, let’s look at what Amazon is doing well, what third-party sellers are complaining about, and what can possibly be done to alleviate the problems that [...]
Everyone needs food. When getting it is as simple as a short drive down to the supermarket, it’s easy to forget that starvation is a very real problem in the world, and it won’t take much to bring it to our doorstep. Enter bees. With their integral role in agriculture, we need to take an [...]
As retail giants Amazon and Walmart duke it out for America’s top retail spot in an increasingly digital economy, the news is littered with companies that haven’t made the cut and have been forced to close. Let’s take a look at a few of these now-derelict companies and break down why they failed. By all [...]
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