Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]
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In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]
While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past [...]
There’s not much difference from one orange to another. Nevertheless, today’s consumers are inundated with options when shopping for ingredients for their next meal. It’s no longer enough for a grocery store to simply exist; to be successful, they need to convince potential customers that their produce is in some way superior to the selection [...]
Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the [...]
On July 11, Amazon hosted its third annual Prime Day, a day of exclusive deals for subscribers to Amazon’s membership service, Amazon Prime. If you opened the Internet that day, odds are you knew about it. News outlets from Forbes to Buzzfeed posted “What to Buy on Prime Day” lists, while outlets like Reuters News [...]
While ecommerce is definitely on the rise, as more people get a taste of the pie, others are less willing to fund them. Initially painted as "tech companies," people are less willing to invest in start-up retailers; as ecommerce becomes more commonplace, the less special it seems for capital investors. So what's the current investment market [...]
In our second issue of PAK'R Magazine, we talked about some innovations in packaging that are on 2017's radar, one of which being tactile packaging -- that is, packaging you can feel and interact with beyond a standard box or plastic wrap. A start-up in Chicago is using a minimalist approach for vacuum-sealed beef, giving [...]
We live in an age dominated by meme culture. New pictures, videos, and ideas are gaining popularity and spreading like wildfire in a matter of days. For anyone involved in advertising, this might seem like a dream come true. It’s exactly what anyone wants for their product - instant, cheap, large-scale marketing campaigns that essentially [...]
When it comes to packaging, it's not just about the material you use, but how you dress it up. Since products on display have only a few seconds to win over a potential buyer, presentation is everything. It represents your company, its people, and its values; it establishes expectations for product quality; and most importantly, it [...]
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