Produce that Produces: The Effect of Digital Marketing on Grocery

Produce that Produces: The Effect of Digital Marketing on Grocery

January 22, 2018

There’s not much difference from one orange to another. Nevertheless, today’s consumers are inundated with options when shopping for ingredients for their next meal. It’s no longer enough for a grocery store to simply exist; to be successful, they need to convince potential customers that their produce is in some way superior to the selection [...]

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Augmented Reality and Online Shopping

Augmented Reality and Online Shopping

December 08, 2017

Starting as a gimmick with games and other apps, augmented reality will soon allow consumers to visualize products with their smartphones before they make a purchase. While the technology is still in its relative infancy, it stands to quickly become an ecommerce trend. You look around your room and see a familiar scene. The bed [...]

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