Produce that Produces: The Effect of Digital Marketing on Grocery

Produce that Produces: The Effect of Digital Marketing on Grocery

January 22, 2018

There’s not much difference from one orange to another. Nevertheless, today’s consumers are inundated with options when shopping for ingredients for their next meal. It’s no longer enough for a grocery store to simply exist; to be successful, they need to convince potential customers that their produce is in some way superior to the selection [...]

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Albertsons Acquires Meal Kit Startup Plated

Albertsons Acquires Meal Kit Startup Plated

January 03, 2018

In September Albertsons, a large supermarket chain, acquired Plated, a New York-based meal kit delivery service. In what looks like a move to compete with Amazon Fresh, Albertsons is making their own foray into the meal kit market. If you’ve seen ABC’s investment TV show “Shark Tank,” a company by the name of Plated might [...]

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