Building Brand Reputation Through Business Partnerships

Building Brand Reputation Through Business Partnerships

May 18, 2018

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]

The post Building Brand Reputation Through Business Partnerships appeared first on MINI PAK'R.

Continue Reading