August 17, 2018
In the world of ecommerce, shipping is so much more than moving items from point A to point B. In fact, a positive shipping experience helps to increase customer loyalty and brand recognition. A negative experience can have the opposite effect - turning customers, repeat or potential, off to your product. Shipping is one of [...]
August 03, 2018
When you begin selling products on eBay you must familiarize yourself with a whole new world of online interaction. The Internet is a place where people (and customers) have become increasingly comfortable with voicing their opinions. When selling on eBay, these opinons come in as eBay seller feedback. In life, you were probably told that [...]
May 23, 2018
Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is [...]
November 17, 2017
Imagine your target customer. They’re in the market for a product like yours. Opening their web browser, they search. The search brings up your product, or maybe it doesn’t. Your potential customer compares options. What brands offer this product at what price? Are there different models available? What are the differences between them? They settle [...]
November 01, 2017
Farm-to-table is an increasingly important facet in local food economy that businesses are learning they can’t ignore. While some might consider it a strange movement that has no basis in cost-effectiveness, the Mount Bakery of Bellingham, Washington is a case that proves sourcing food locally not only builds their bottom line, but their bond with [...]
July 24, 2017
Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the [...]
July 23, 2016
As people are ordering products online in record numbers, brick-and-mortar stores are slowly drifting to the wayside. Some crafty retailers, however, are trying to capitalize on the new digital trend by offering ship-to-store and ship-from-store services. But what exactly is the difference? You might recognize ship-to-store by a different name: in-store pickup. This business model [...]
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