Social media: What 7 different platforms can do for your business

Social media: What 7 different platforms can do for your business

January 28, 2019

Social media platforms have become more than just a way to keep in contact with your family and friends. These platforms have evolved into something that can make or break your company. With social media, you can target your exact audience and customer base with just a few clicks. However, not all platforms are created [...]

 

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Your Time in the Sun: A Brief History of Solar Power

Your Time in the Sun: A Brief History of Solar Power

April 18, 2018

UPS does more than just pack and ship your precious goods. The popular logistics company has announced plans to continue with their commitment to sustainability and using alternative energy by investing nearly $18 million dollars in solar power across eight of their facilities in the United States. But why is such a move making headlines. More [...]

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What Automated Stores Mean for Mobile Marketing

What Automated Stores Mean for Mobile Marketing

March 26, 2018

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past [...]

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Will Packaging Robots Make Humans Obsolete?

Will Packaging Robots Make Humans Obsolete?

March 02, 2018

Since the dawn of automation, the media has been there to strike fear into the hearts of employees everywhere with claims that robots could take their job at any time. But how accurate are these claims? What does automation mean for the packaging industry - and for jobs currently filled by human beings? You've seen [...]

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A New Age of Food Production

A New Age of Food Production

February 21, 2018

Though food packaging waste is an issue in and of itself, the waste of the food inside is another problem entirely. Fed up with the misuse of land, energy, water, logistics, and packaging that goes into wasted food, some farmers are coming up with creative solutions to feed the world’s people instead of its landfills. [...]

 

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The Houses Have Ears: Google Assistant Enters Appliances

The Houses Have Ears: Google Assistant Enters Appliances

January 24, 2018

Google's digital assistant is evolving beyond your phone. In the near future, your entire home could operate as a web of A.I. communication points. The technology is advancing, but is it wise to give devices that are always on more access to our daily lives? Imagine a life surrounded by robots; in a way, we’re [...]

 

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Produce that Produces: The Effect of Digital Marketing on Grocery

Produce that Produces: The Effect of Digital Marketing on Grocery

January 22, 2018

There’s not much difference from one orange to another. Nevertheless, today’s consumers are inundated with options when shopping for ingredients for their next meal. It’s no longer enough for a grocery store to simply exist; to be successful, they need to convince potential customers that their produce is in some way superior to the selection [...]

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What is Microwave-Assisted Thermal Sterilization?

What is Microwave-Assisted Thermal Sterilization?

January 19, 2018

Microwave-assisted thermal sterilization (MAT) was developed initially as an alternative food preparation method for combat zones. Now, demand for this five-year-old technology has expanded beyond the battlefield. All humans must eat. In the 21st century, a huge amount of advanced technology exists with the sole purpose of feeding us. However, it’s unlikely that you will [...]

 

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Virtual Reality Used to Alleviate Pain and Anxiety

Virtual Reality Used to Alleviate Pain and Anxiety

January 17, 2018

While debate rages on in the video gaming community to decide whether virtual reality is a novelty or the next step in the evolution of the industry, a different approach to VR has quietly been growing since the 1990s. Researchers believe that virtual reality is the next step in reducing medical patients' pain and anxiety. [...]

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The Best of Both Worlds: Online And Physical Retail Together

The Best of Both Worlds: Online And Physical Retail Together

January 10, 2018

Electronics retailer Best Buy has posted online sales exceeding $1 billion for three consecutive quarters, exemplifying an economy that continues to gravitate toward the Internet. At the same time, online-only retailers have been investing in short-term physical locations to sell their wares. What does this two-way trend mean for the future of retail? Over the [...]

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Oracle Takes on Amazon in Cloud Computing

Oracle Takes on Amazon in Cloud Computing

January 08, 2018

American technology company Oracle has been in fierce competition with Amazon over dominance of the market for cloud-based products. They’re upping their game with regard to remote computing and storage technology, introducing advanced artificial intelligence and improved efficiency to their platform. It’s never easy for anyone to defeat the ecommerce giant in direct competition, but [...]

 

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Net Neutrality and Online Business

Net Neutrality and Online Business

December 14, 2017

Net neutrality has been making headlines for several years. As the debate continues to rage over what exactly a “free Internet” means large cable companies attempt to resist regulation by the Federal Communications Committee (FCC). Consumers and business owners alike need to be made aware of what net neutrality is and the potential effects of [...]

 

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