Produce that Produces: The Effect of Digital Marketing on Grocery

Produce that Produces: The Effect of Digital Marketing on Grocery

January 22, 2018

There’s not much difference from one orange to another. Nevertheless, today’s consumers are inundated with options when shopping for ingredients for their next meal. It’s no longer enough for a grocery store to simply exist; to be successful, they need to convince potential customers that their produce is in some way superior to the selection [...]

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Virtual Reality Used to Alleviate Pain and Anxiety

Virtual Reality Used to Alleviate Pain and Anxiety

January 17, 2018

While debate rages on in the video gaming community to decide whether virtual reality is a novelty or the next step in the evolution of the industry, a different approach to VR has quietly been growing since the 1990s. Researchers believe that virtual reality is the next step in reducing medical patients' pain and anxiety. [...]

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The Best of Both Worlds: Online And Physical Retail Together

The Best of Both Worlds: Online And Physical Retail Together

January 10, 2018

Electronics retailer Best Buy has posted online sales exceeding $1 billion for three consecutive quarters, exemplifying an economy that continues to gravitate toward the Internet. At the same time, online-only retailers have been investing in short-term physical locations to sell their wares. What does this two-way trend mean for the future of retail? Over the [...]

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Oracle Takes on Amazon in Cloud Computing

Oracle Takes on Amazon in Cloud Computing

January 08, 2018

American technology company Oracle has been in fierce competition with Amazon over dominance of the market for cloud-based products. They’re upping their game with regard to remote computing and storage technology, introducing advanced artificial intelligence and improved efficiency to their platform. It’s never easy for anyone to defeat the ecommerce giant in direct competition, but [...]

 

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Albertsons Acquires Meal Kit Startup Plated

Albertsons Acquires Meal Kit Startup Plated

January 03, 2018

In September Albertsons, a large supermarket chain, acquired Plated, a New York-based meal kit delivery service. In what looks like a move to compete with Amazon Fresh, Albertsons is making their own foray into the meal kit market. If you’ve seen ABC’s investment TV show “Shark Tank,” a company by the name of Plated might [...]

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Net Neutrality and Online Business

Net Neutrality and Online Business

December 14, 2017

Net neutrality has been making headlines for several years. As the debate continues to rage over what exactly a “free Internet” means large cable companies attempt to resist regulation by the Federal Communications Committee (FCC). Consumers and business owners alike need to be made aware of what net neutrality is and the potential effects of [...]

 

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The Dirt on Conventional vs. Organic Farming

The Dirt on Conventional vs. Organic Farming

December 13, 2017

Americans continue to embrace and encourage organic farming. It’s important to understand exactly what organic farming means, what the benefits are, and if there are reasonable counterpoints from supporters of conventional techniques. According to the Organic Trade Association’s 2017 Organic Industry Survey, popularity of organic food is continuing its upward trend. In the United States, [...]

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Amazon Turns to India for Ecommerce

Amazon Turns to India for Ecommerce

December 11, 2017

As Indian consumers gain spending money and greater access to the online marketplace, Amazon increases focus on the burgeoning market in close competition with China's Alibaba. Domestic businesses strive to hold on to their markets before it’s too late. India is an economic powerhouse with the potential to become even more prominent on a global [...]

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Augmented Reality and Online Shopping

Augmented Reality and Online Shopping

December 08, 2017

Starting as a gimmick with games and other apps, augmented reality will soon allow consumers to visualize products with their smartphones before they make a purchase. While the technology is still in its relative infancy, it stands to quickly become an ecommerce trend. You look around your room and see a familiar scene. The bed [...]

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The Value of the Internet of Things

The Value of the Internet of Things

December 06, 2017

During an industry shake-up, those who emerge successfully are those who harness the benefits of new trends better than their competition. As technological innovation continues to proliferate every sector, so too do the connections between the hardware we’ve grown reliant on. The "Internet of Things" is an intricately woven spider web of networks. Knowing how [...]

 

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Welcome to the Fourth Industrial Revolution

Welcome to the Fourth Industrial Revolution

November 29, 2017

Ecommerce continues to act as an upsetting force throughout the industrial world, prompting rapid advances in technology and the way we conduct business. The most recent upheaval a merger between nationwide drugstore chain CVS and Aetna, one of America’s largest healthcare providers. As other corporations like Amazon and UPS change the status quo in their [...]

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Google Loonacy: How Tech Companies Are Restoring A Ravaged Puerto Rico

Google Loonacy: How Tech Companies Are Restoring A Ravaged Puerto Rico

November 20, 2017

On September 20th, Puerto Rico was devastated by Hurricane Maria a mere two weeks after a brush with another hurricane, Irma. Recovery efforts in the ravaged U.S. territory have been lackluster, and many are still without power, water, or communication. Surprisingly, some of the most innovative and enthusiastic support has come from non-traditional sources -- [...]

 

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