Social media platforms have become more than just a way to keep in contact with your family and friends. These platforms have evolved into something that can make or break your company. With social media, you can target your exact audience and customer base with just a few clicks. However, not all platforms are created [...]
In this world filled with ecommerce giants like Amazon, how are smaller businesses supposed to keep up? For many, the answer is joining the big leagues. Ecommerce is an exciting opportunity for businesses large and small. All it takes to get started is a bit of effort and the right information. It can be a [...]
Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is [...]
Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]
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The Internet is constantly proving that anything is possible. When ecommerce was new, online grocery shopping may have seemed logistically impossible. Now online grocery is a convenience that continues to take center stage in making lives easier and healthier. We live in the age of instant gratification. When we want something, we expect it in [...]
In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]
Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did [...]
We have all heard of “going green,” or a “greener” way of living life, but what does that actually mean? Going green can be as simple as recycling or as involved as living a trash-free lifestyle. For companies, one way to go green is ecolabeling. Ecolabeling is a voluntary method of environmental performance certification that is [...]
While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past [...]
Since the dawn of automation, the media has been there to strike fear into the hearts of employees everywhere with claims that robots could take their job at any time. But how accurate are these claims? What does automation mean for the packaging industry - and for jobs currently filled by human beings? You've seen [...]
Plastic waste remains one of the largest global ecological issues, but earth-friendly entrepreneurs are increasing demand for reclaimed plastic to give it new life beyond the landfill. The production of plastic requires complex methods and costly equipment. It is mind-boggling to think that so much time, energy, and money is spent on something that ends [...]
Introduced in the United States in 2005, the Amazon Prime program extended unlimited free two-day shipping to customers who paid a yearly fee. Since that time, Amazon has expanded the program to include grocery delivery, video streaming, and other perks while simultaneously spreading Prime services to additional demographics and countries. Since 2005, Amazon Prime has [...]
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