January 23, 2019
When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. Similarly, a broken or damaged product will set you back in more ways than one. Customers won’t want to buy [...]
May 18, 2018
Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]
The post Building Brand Reputation Through Business Partnerships appeared first on MINI PAK'R.
May 11, 2018
In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]
March 29, 2017
When people think of packaging, it’s easy to think that most materials are homogeneous (that is, the same type of material throughout): you have plastic films, metal foils, and paper and cardboard packaging, all straightforward and rather basic on their own. However, this is the 21st century, an era of scientific innovation spurred on by [...]
September 04, 2016
When it comes to packaging, it's not just about the material you use, but how you dress it up. Since products on display have only a few seconds to win over a potential buyer, presentation is everything. It represents your company, its people, and its values; it establishes expectations for product quality; and most importantly, it [...]
July 13, 2016
When it comes to sustainable packaging, less is more. Of course, when you're cutting down on waste, a little creativity and imagination are needed to make it work. We've shared some pretty cool ideas other companies have come up with to minimize their carbon footprint. Today, however, we'll be talking about a Florida brewery that's been making some [...]
June 05, 2016
Sometimes great logistics are less about getting your products to your customers and more about what you wrap your products in. While the old adage about not judging books on their covers may be true when it comes to literature or a house with poorly maintained siding, the same can’t be said about bland packaging. [...]
The post 10 Cool Sustainable Packaging Concepts appeared first on MINI PAK'R.
Sign up to get the latest on sales, new releases and more …
Wishlist
