May 23, 2018
Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is [...]
May 18, 2018
Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]
The post Building Brand Reputation Through Business Partnerships appeared first on MINI PAK'R.
May 11, 2018
In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]
March 28, 2018
We have all heard of “going green,” or a “greener” way of living life, but what does that actually mean? Going green can be as simple as recycling or as involved as living a trash-free lifestyle. For companies, one way to go green is ecolabeling. Ecolabeling is a voluntary method of environmental performance certification that is [...]
April 17, 2017
Unless you’ve been living under a rock for the past decade, you know that sustainable, organic agriculture and local food are growing trends worldwide. In your local grocery store, there are likely entire sections filled with produce plastered with “local” and “organic” stickers that proclaim their benefits to body, environment, and community. It’s more expensive, [...]
March 22, 2017
Hailed as the up-and-coming printing method, direct-package printing is primed to innovate the way we decorate packaging. By eliminating the need for labels, businesses can print directly on packages of any shape and size, opening limitless creative doors. But is it really all that it’s cracked up to be? You might have already heard about [...]
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