The Dirt on Conventional vs. Organic Farming

The Dirt on Conventional vs. Organic Farming

December 13, 2017

Americans continue to embrace and encourage organic farming. It’s important to understand exactly what organic farming means, what the benefits are, and if there are reasonable counterpoints from supporters of conventional techniques. According to the Organic Trade Association’s 2017 Organic Industry Survey, popularity of organic food is continuing its upward trend. In the United States, [...]

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Amazon Turns to India for Ecommerce

Amazon Turns to India for Ecommerce

December 11, 2017

As Indian consumers gain spending money and greater access to the online marketplace, Amazon increases focus on the burgeoning market in close competition with China's Alibaba. Domestic businesses strive to hold on to their markets before it’s too late. India is an economic powerhouse with the potential to become even more prominent on a global [...]

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Augmented Reality and Online Shopping

Augmented Reality and Online Shopping

December 08, 2017

Starting as a gimmick with games and other apps, augmented reality will soon allow consumers to visualize products with their smartphones before they make a purchase. While the technology is still in its relative infancy, it stands to quickly become an ecommerce trend. You look around your room and see a familiar scene. The bed [...]

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The Value of the Internet of Things

The Value of the Internet of Things

December 06, 2017

During an industry shake-up, those who emerge successfully are those who harness the benefits of new trends better than their competition. As technological innovation continues to proliferate every sector, so too do the connections between the hardware we’ve grown reliant on. The "Internet of Things" is an intricately woven spider web of networks. Knowing how [...]

 

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Welcome to the Fourth Industrial Revolution

Welcome to the Fourth Industrial Revolution

November 29, 2017

Ecommerce continues to act as an upsetting force throughout the industrial world, prompting rapid advances in technology and the way we conduct business. The most recent upheaval a merger between nationwide drugstore chain CVS and Aetna, one of America’s largest healthcare providers. As other corporations like Amazon and UPS change the status quo in their [...]

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Google Loonacy: How Tech Companies Are Restoring A Ravaged Puerto Rico

Google Loonacy: How Tech Companies Are Restoring A Ravaged Puerto Rico

November 20, 2017

On September 20th, Puerto Rico was devastated by Hurricane Maria a mere two weeks after a brush with another hurricane, Irma. Recovery efforts in the ravaged U.S. territory have been lackluster, and many are still without power, water, or communication. Surprisingly, some of the most innovative and enthusiastic support has come from non-traditional sources -- [...]

 

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Why Product Reviews Matter

Why Product Reviews Matter

November 17, 2017

Imagine your target customer. They’re in the market for a product like yours. Opening their web browser, they search. The search brings up your product, or maybe it doesn’t. Your potential customer compares options. What brands offer this product at what price? Are there different models available? What are the differences between them? They settle [...]

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The Rise of Voice Shopping

The Rise of Voice Shopping

November 15, 2017

Voice recognition has been around for decades, but it wasn’t until Apple introduced Siri in 2011 along with its iPhone 4s that voice assistants entered the marketplace. The release of competitive technology from Google and Microsoft in the years following solidified that voice-activated tech was here to stay. The assistants -- ever-present on phones, computers, [...]

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Interview: The Mount Bakery and the Importance of Supporting the Community

Interview: The Mount Bakery and the Importance of Supporting the Community

November 01, 2017

Farm-to-table is an increasingly important facet in local food economy that businesses are learning they can’t ignore. While some might consider it a strange movement that has no basis in cost-effectiveness, the Mount Bakery of Bellingham, Washington is a case that proves sourcing food locally not only builds their bottom line, but their bond with [...]

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Biodegradable vs. Bioplastics: What’s the Difference?

Biodegradable vs. Bioplastics: What’s the Difference?

October 11, 2017

Plastic that breaks down in weeks rather than centuries sounds fantastic. As concerns over plastic waste mount, the biodegradable plastics industry is growing rapidly coming up with all sorts of alternatives. However, it’s not as simple as simply throwing these new plastics in your backyard and letting nature take its course. By now, no one [...]

 

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5 Ways Packaging is Fighting Food Waste

5 Ways Packaging is Fighting Food Waste

October 09, 2017

Most of us do not realize the staggering amount of food we throw away in today’s society -- and much of it, it turns out, doesn’t need to be disposed of at all. From production, to packaging, to store shelves, to the consumer, there are countless ways for us to fortify our food system and [...]

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Under The Cap: How Induction Sealing Works

Under The Cap: How Induction Sealing Works

October 06, 2017

Induction sealing technology is a widespread packaging technique, used in industries from pharmaceuticals to food production. There’s an interesting process behind those little foil seals on the necks of bottles, and some even more interesting history. Let’s take a look. It was 1982 in Chicago, and a string of inexplicable deaths had the city on [...]

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