November 17, 2017
Imagine your target customer. They’re in the market for a product like yours. Opening their web browser, they search. The search brings up your product, or maybe it doesn’t. Your potential customer compares options. What brands offer this product at what price? Are there different models available? What are the differences between them? They settle [...]
July 24, 2017
Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the [...]
April 14, 2017
We live in an age dominated by meme culture. New pictures, videos, and ideas are gaining popularity and spreading like wildfire in a matter of days. For anyone involved in advertising, this might seem like a dream come true. It’s exactly what anyone wants for their product - instant, cheap, large-scale marketing campaigns that essentially [...]
March 06, 2017
As more and more shipping companies are switching over to dimensional weight pricing, a lot of people are wondering what the deal is. Why not stick with the traditional physical weight pricing model -- after all, the heavier the package, the more it should cost, right? It turns out physical weight might not actually be [...]
June 25, 2016
No matter what line of business, everyone relies on shipping. Whether it’s shipping out to customers’ doorsteps or ordering from wholesalers to stock store shelves, a company’s approach to logistics can bring unparalleled success or cascading failure. But just like the captain of a sturdy ship, navigating the chaotic seas of commerce can be daunting as [...]
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