Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the [...]
In a world that increasingly prefers to shop online, our changing habits in how we purchase goods and service are having an effect on the way we eat. Restaurants, intent on catering to the modern customer, are employing things like automated ordering and augmented reality into their dining experience. Not to mention even credit cards [...]
Unless you’ve been living under a rock for the past decade, you know that sustainable, organic agriculture and local food are growing trends worldwide. In your local grocery store, there are likely entire sections filled with produce plastered with “local” and “organic” stickers that proclaim their benefits to body, environment, and community. It’s more expensive, [...]
We live in an age dominated by meme culture. New pictures, videos, and ideas are gaining popularity and spreading like wildfire in a matter of days. For anyone involved in advertising, this might seem like a dream come true. It’s exactly what anyone wants for their product - instant, cheap, large-scale marketing campaigns that essentially [...]
Move over, Bitcoin. Blockchain technology is increasingly gaining ground beyond trading cryptocurrency. But what exactly is it and how will it affect the world of logistics (among other things)? As a current inhabitant of the 21st century, you are already familiar with how technology brings people and businesses together with ease. Social media, online shopping, news, [...]
We’ve already covered what distributed order management is in one of our earlier posts. What we haven’t talked about, however, is how implementing it in your current logistics infrastructure is essential to success in the 21st century marketplace. And of course, like most innovation, the sooner you hop on this train before your competitors, the [...]
When we think of recycling, we often break things down into a few main categories such as plastics, metals, and paper. As technology advances and more materials (and their variants) are created, the process of recycling them efficiently and effectively becomes challenging. Doubly so when no one's really sure what bin to toss them [...]
When it comes to packaging, it's not just about the material you use, but how you dress it up. Since products on display have only a few seconds to win over a potential buyer, presentation is everything. It represents your company, its people, and its values; it establishes expectations for product quality; and most importantly, it [...]
It's easy to dismiss the whole "Eat Fresh, Local, and Organic" craze as nothing more than a passing trend. Only hippies and health nuts are willing to pay extra just for a fancy green sticker on their food, right? With all this technology and mass, conventional farming techniques, why do the steps in between matter? If it tastes [...]
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