A Clash of Titans: A Look At Walmart’s Strategy For Taking On Amazon

A Clash of Titans: A Look At Walmart’s Strategy For Taking On Amazon

July 31, 2017

As Walmart attempts to stay relevant in a rapidly changing commercial climate, it’s been acquiring smaller businesses in an effort to diversify and add talent to their executive roster. With arch-rival Amazon looming and employing a similar strategy, Walmart has been buying out corporations at a rapid pace since the middle of last year. Walmart [...]

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5 Books to Make You a Marketing Maverick

5 Books to Make You a Marketing Maverick

July 24, 2017

Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the [...]

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What’s All the Buzz About?: Amazon Prime Day in the Media

What’s All the Buzz About?: Amazon Prime Day in the Media

July 21, 2017

On July 11, Amazon hosted its third annual Prime Day, a day of exclusive deals for subscribers to Amazon’s membership service, Amazon Prime. If you opened the Internet that day, odds are you knew about it. News outlets from Forbes to Buzzfeed posted “What to Buy on Prime Day” lists, while outlets like Reuters News [...]

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Encrypted Transparency: Corporations Fight Counterfeiting with Blockchain

Encrypted Transparency: Corporations Fight Counterfeiting with Blockchain

June 23, 2017

In 2017, counterfeit goods represent a massive problem for retailers both digital and physical. Even though many retailers are now cooperating to remove these items from the market, it remains extremely difficult to track and identify the culprits. Ulmart, Russia’s largest national retailer, is now examining blockchain technology as a possible way to track an [...]

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Barrier to Entry: Is Ecommerce Investment Drying Up?

Barrier to Entry: Is Ecommerce Investment Drying Up?

June 02, 2017

While ecommerce is definitely on the rise, as more people get a taste of the pie, others are less willing to fund them. Initially painted as "tech companies," people are less willing to invest in start-up retailers; as ecommerce becomes more commonplace, the less special it seems for capital investors. So what's the current investment market [...]

 

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Comparing U.S. & Foreign Ecommerce Trends 2017

Comparing U.S. & Foreign Ecommerce Trends 2017

May 29, 2017

China and Russia have been stepping up their ecommerce game in the past few quarters; South Korea is maintaining its dominance in online/mobile grocery shopping. Where do we stand along with other major countries and regions in the world? We’ve been covering ecommerce trends in the United States, but in the face of an increasingly [...]

 

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How Commerce Is Helping Us Clean Up Ocean Plastic

How Commerce Is Helping Us Clean Up Ocean Plastic

May 05, 2017

You already know that literal tons of plastic are floating in the oceans, causing a plethora of ecological and health-related problems. Aside from keeping plastics waste out of the ocean, some companies are now actively pulling the plastic out to be reused as feedstock for production. Who are they and how can you better utilize [...]

 

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Cities Turn to Drones, Delivery Bikes to Make Last Mile Deliveries

Cities Turn to Drones, Delivery Bikes to Make Last Mile Deliveries

May 03, 2017

Traditional delivery trucks are the backbone of the modern delivery business for good reason. They’re built to haul large amounts of cargo over long distances, and they do their job well. However, as urban centers become ever more congested, and online shopping becomes more popular, the drawbacks to these vehicles are becoming ever more obvious. [...]

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Warren Buffett, Walmart, and the Shift to Ecommerce

Warren Buffett, Walmart, and the Shift to Ecommerce

April 28, 2017

In February, billionaire investor Warren Buffett announced that he was dropping 90 percent of his stock in Walmart. This is a grim prophecy for the retail juggernaut, which faces stiff competition in rival Amazon. Walmart, in addition to encouraging customers to order online and pick up in store, has recently announced the launch of a new [...]

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Viral Marketing: How Meme Culture is Making Sales

Viral Marketing: How Meme Culture is Making Sales

April 14, 2017

We live in an age dominated by meme culture. New pictures, videos, and ideas are gaining popularity and spreading like wildfire in a matter of days. For anyone involved in advertising, this might seem like a dream come true. It’s exactly what anyone wants for their product - instant, cheap, large-scale marketing campaigns that essentially [...]

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What is Blockchain?

What is Blockchain?

April 10, 2017

Move over, Bitcoin. Blockchain technology is increasingly gaining ground beyond trading cryptocurrency. But what exactly is it and how will it affect the world of logistics (among other things)? As a current inhabitant of the 21st century, you are already familiar with how technology brings people and businesses together with ease. Social media, online shopping, news, [...]

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What We Know About Amazon’s Drone Delivery Program

What We Know About Amazon’s Drone Delivery Program

March 31, 2017

Despite the green light for small businesses to begin experimenting with their own drone delivery programs, corporate behemoths such as Google, Walmart, and Amazon are still heavily restricted from blotting out American skies with swarms of robots. With most of the others’ details left in the dark, Amazon has been more vocal about its own [...]

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